2024廣州國際直播空間建設(shè)及創(chuàng)新產(chǎn)業(yè)博覽會(huì)（LCIE）

Shenzhen International Live Space Construction And Innovation Industry Expo(LCIE)

全新視界 融合創(chuàng)新 沉浸體驗(yàn) 遇見未來

New Horizon

Integrated Innovation

Immersive Experience

Meet The Future

時(shí)間：2024年5月15日-17日  地點(diǎn)：廣州琶洲·保利世貿(mào)博覽館

組織機(jī)構(gòu)

主辦單位：廣東省直播電子商務(wù)協(xié)會(huì)

擴(kuò)展集團(tuán)

承辦單位：企聞?wù)褂[策劃（上海）有限公司

廣州擴(kuò)展展覽服務(wù)有限公司

Host

Sponsor: Guangdong Live E-commerce Association

Kuozhan Exhibiton

Organizer:Guangzhou Kuozhan Exhibiton Services Co., Ltd

LCIE直播產(chǎn)業(yè)大會(huì)

-打造世界直播空間產(chǎn)業(yè)風(fēng)標(biāo)

LCIE Live Industry Expo

-Serve As The Bellwether For The World Live Space Industry

隨著全球數(shù)字技術(shù)和5G網(wǎng)絡(luò)的飛速發(fā)展，數(shù)字經(jīng)濟(jì)正不斷改變?nèi)藗兩罘绞胶徒?jīng)濟(jì)發(fā)展模式。作為當(dāng)今全球貿(mào)易的重要組成部分，數(shù)字貿(mào)易不再簡單地通過數(shù)字技術(shù)進(jìn)行的實(shí)物商品貿(mào)易，而是包括更廣意義上的數(shù)字服務(wù)貿(mào)易，數(shù)字貨幣的使用、數(shù)據(jù)和數(shù)字產(chǎn)品的銷售、數(shù)字化服務(wù)貿(mào)易等。

大環(huán)境下技術(shù)創(chuàng)新催生了服務(wù)貿(mào)易不斷發(fā)展出新模式、新業(yè)態(tài)，深入滲透并顛覆性地改變了傳統(tǒng)貿(mào)易發(fā)展過程中的各個(gè)環(huán)節(jié)和交互方式，進(jìn)一步推動(dòng)了數(shù)字貿(mào)易全球化提速。

而其中直播作為企業(yè)對(duì)外營銷和品牌文化的有效觸點(diǎn)，乘著數(shù)字經(jīng)濟(jì)和直播經(jīng)濟(jì)的浪潮必然朝著更多樣化的方向發(fā)展，各行業(yè)跨界合作，新型IP衍生，品牌文化的升級(jí)落點(diǎn)于直播空間建設(shè)和創(chuàng)新已是必然趨勢(shì)，

品牌化、智能化、科技化的直播空間必然在各行業(yè)場景中得以深度應(yīng)用，全面提升企業(yè)業(yè)務(wù)及數(shù)字化轉(zhuǎn)型的進(jìn)程。

2023年大量頭部主播后撤，回歸市場流量紅利必然將被更具潛力的企業(yè)所截取，2024年，企業(yè)直播整個(gè)行業(yè)發(fā)展成熟度和特異性將飛躍式提升，品牌企業(yè)在深入了解用戶的同時(shí)，更加重終端觸達(dá)和用戶吸引。在VR、AR、AIGC的加持下新型的品牌營銷服務(wù)方案和沉浸互動(dòng)式直播空間的訴求大大提升，企業(yè)直播將開啟“標(biāo)準(zhǔn)化、個(gè)性化，智能化”的直播新時(shí)代。

With the rapid development of global digital technology and 5G networks, the digital economy is constantly changing people's lifestyles and economic development models. As an important component of global trade today, digital trade is no longer simply a physical commodity trade conducted through digital technology, but includes broader digital service trade, the use of digital currency, sales of data and digital products, and digital service trade.

In the current circumstances, technological innovation has spurred the continuous development of new models and formats in service trade, which have deeply penetrated and fundamentally changed various links and interaction methods in the development process of traditional trade, further promoting the acceleration of digital trade globalization. As an effective element for enterprise external marketing and brand culture, live will inevitably develop towards more diversified directions in accordance with the wave of digital economy and live economy, cross industry cooperation, new IP derivatives, and the upgrading of brand culture will inevitably focus on the live space construction and innovation.Branded, intelligent, and technological live spaces will inevitably be deeply applied in various industry scenarios, comprehensively enhance the process of enterprise business and digital transformation.

In 2023, a large number of top anchors will return to market traffic dividends.The profitable market full of desiring opportunities will inevitably be possessed by more promising enterprises.In 2024, the maturity and specificity of the entire industry development of enterprise live will be greatly improved. Brand enterprises will not only deeply understand users, but also pay more attention to terminal reach and user attraction. With the support of VR, AR, and AIGC, the demand for new brand marketing service solutions and immersive interactive live spaces has greatly increased. Enterprise live will open the new era of "standardization, personalization, and intelligence".

1000+參展企業(yè)

50+場次會(huì)議論壇活動(dòng)

50000+全球?qū)I(yè)觀眾

1,000+Exhibitors

50+Forum

50,000+Professional Global Buyers

展品大類

直播軟件、直播平臺(tái)、數(shù)字服務(wù)、數(shù)字技術(shù)、云計(jì)算、大數(shù)據(jù)分析

直播硬件、空間設(shè)計(jì)、光源設(shè)備、影視設(shè)備、影音設(shè)備、網(wǎng)絡(luò)設(shè)備

Major Exhibits

Live broadcast software, live platforms, digital services, digital technology, cloud computing, big data analysis

Live broadcast hardware, space design, light source equipment, film and television equipment, audio-visual equipment, network equipment

同期活動(dòng)精彩紛呈，引領(lǐng)營銷新時(shí)代

未來品牌展示空間創(chuàng)新發(fā)展高峰論壇

直播技術(shù)與應(yīng)用發(fā)展高峰論壇

多功能直播體驗(yàn)分享大會(huì)

未來視覺效果峰會(huì)

Fabulous Simultaneous Activities Leading A New Era Of Marketing

Future Brand Exhibition Space Innovation and Development Forum

Live Technology and Application Development Forum

Multi-functional Live Experience Sharing Conference

Future Visual Effects Summit

觀眾群體

Professional Buyers

政府機(jī)關(guān)，行業(yè)協(xié)會(huì)

數(shù)字產(chǎn)業(yè)園、工業(yè)園區(qū)，科技園區(qū)；

MCN機(jī)構(gòu)、培訓(xùn)機(jī)構(gòu)、廣播影視、電競、游戲、賽事相關(guān)生產(chǎn)運(yùn)營品牌及平臺(tái)；

博物館、展覽館、大型互動(dòng)體驗(yàn)中心、游樂中心、動(dòng)植物園等；

品牌生產(chǎn)商、貿(mào)易商、經(jīng)銷代理商培訓(xùn)機(jī)構(gòu)等；

社交電商、社區(qū)團(tuán)體、社群等新零售渠道商；

Government agencies,industry associations

Digital industrial parks, industrial parks, and technology parks;

MCN institutions, training institutions, broadcasting, film and television, gaming, and event related production and operation brands and platforms;

Museums, exhibition halls, large-scale interactive experience centers, amusement centers, animal and plant gardens, etc;

Brand manufacturers, traders, distribution agent training institutions, etc;

New retail channels such as social e-commerce, community groups, and communities;

Entire Territory Marketing For Building Exclusive Traffic For Brand

放眼世界 遇見未來

Eye On The World

Meet The Future

LCIE組委會(huì)

上海市徐匯區(qū)南寧路970號(hào)萬科中心B座801室

聯(lián)系人：吳先生

手機(jī)：13067931322

LCIE Organizing Committee

Room 801, Building B, Vanke Center, No. 970 Nanning Road, Xuhui District, Shanghai

Contact: Mr.Wu

Mobile: 13067931322